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Case study · Photography · SEO
Ranking #1 for “family photographer Sydney”
Amanda Nina is a Sydney newborn and family photographer. Both on-site and off-site SEO work put her at #1 for “family photographer Sydney” and related searches.
#1
Ranking for “family photographer Sydney” and related searches
On + off site
SEO work on the website itself and on the signals around it
Sydney
A competitive local market for family photography
The client
Amanda Nina Photography is a newborn and family photography studio serving Sydney. Parents choose a photographer on trust and feel, so the website has to show the work warmly and be easy to find at the moment someone starts searching.
The challenge
“Family photographer Sydney” is exactly the search a new parent types, and plenty of studios want to be found for it. The goal was to rank at the top for it and for the searches that sit around it.
What we did
We worked on both sides of SEO:
- On-site SEOImproving the website itself so search engines understand who Amanda is, where she works and what she photographs.
- Off-site SEOBuilding the authority and trust signals outside the website that help it rank above competing studios.
The result
Amanda Nina Photography ranks #1 for “family photographer Sydney” and similar searches.
Why it matters
For a local service business, the top result gets the enquiry. Ranking first for the search a parent actually types puts the studio in front of them before anyone else.
What clients say
What it’s like to work with us
★★★★★
Having a marketing background myself, I like to know that I can have direct access to the team, and the transparency in the strategy and reporting. I’ll continue recommending new business to Paul and his team.
KK
Kiran KumarFounder, GoVisually
★★★★★
We’ve worked with Paul for years, not only for SEO but web design too. We constantly recommend other businesses to Paul Napper.
AS
Adam SouterFounder, Souter Built
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