Case study · Marine detailing · WordPress

A WordPress website built to win marine detailing quotes

In The Clear Auto Marine offers premium marine detailing and protection. We built the website on WordPress, with the photography up front and one clear next step.

Client
In The Clear Auto Marine
Industry
Marine detailing and protection
Services
Web design, WordPress build
Key action
Book Free On-Site Quote
The In The Clear Auto Marine homepage
WordPress

The platform it is built on, so the team can manage it

1 action

“Book Free On-Site Quote” is the primary button

2,000+

Happy clients, as stated on the client’s own site

The 2,000+ figure is the client’s own claim, shown on its homepage.

The client

In The Clear Auto Marine provides premium marine detailing and protection. Boat owners are trusting someone with an expensive asset, so the website needs to look the part and make getting a quote easy.

What we built

  • A WordPress website. Flexible, SEO-friendly and manageable by the business without a developer.
  • A headline that states the promise. “Premium Marine Detailing & Protection You Can Trust”, placed over a full-width photo of the work.
  • One obvious next step. A bright “Book Free On-Site Quote” button in the first screen, with the phone number in the header.
  • Trust up front. The client’s “2,000+ happy clients” proof sits right beside the headline.

Why it works

People looking for a marine detailer want to see the standard of work and know how to get a price. Putting both in the first screen means fewer clicks between interest and an enquiry.

What clients say

What it’s like to work with us

★★★★★

Having a marketing background myself, I like to know that I can have direct access to the team, and the transparency in the strategy and reporting. I’ll continue recommending new business to Paul and his team.

KK
Kiran KumarFounder, GoVisually
★★★★★

We’ve worked with Paul for years, not only for SEO but web design too. We constantly recommend other businesses to Paul Napper.

AS
Adam SouterFounder, Souter Built

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